Things to Consider when Hiring a Law Firm Marketing Consultant
When it comes to hiring a law firm marketing consultant, there are numerous factors that you need to consider. As a lawyer, you well know that there are rules that you must abide by in your marketing and advertising efforts. These restrictions are strictly applicable to lawyers and not other service professionals. A law firm marketing consultant that is not aware of these things can put you at a danger of losing lots of money and time as well as grave consequences that include the loss of your bar license.
Having that in mind, here are three most essential things that you need to consider when hiring a legal marketing consultant.
Is the Consultant a Lawyer?
If you hire a consultant who is a lawyer, then you are sure that they know exactly where you are coming from. The consultant has the first-hand experience of your stress issues, concerns and daily work at the firm. Working with a law firm consultant who is a lawyer also provides you with the peace of mind knowing that they are familiar with the state bar advertisement and they will follow them. Legal firm marketing is completely different from any general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.
The Flexibility of Their Payment Structures
Majoriity of law firm marketing consultants charge their services hourly based, but there are those that offer their services at a flat rate. A flat fee billing offers you the information you need to make a budget for your law firm and the peace of mind knowing what you will pay for it at the end of the day. As an alternative to the per project billing or per hour billing, some will charge a monthly retainer fee.
Does the Consultant consider your Personal Preferences and Personality?
Marketing techniques are several. You can attract customers through direct marketing, podcasts, blogging, public speaking, and many others. Your comfort zones and personality must be considered to ensure that your marketing strategies are effective and profitable. If the consultant develops a marketing plan based on a boilerplate format, most likely you will implement only half of the plan. It is important that you feel comfortable with your marketing activities, and feel that they match with your values as well as abide by the State Bar advertisement rules. By so doing, you can be sure that you followed through the marketing efforts with a lot of integrity.
There are numerous ways of attracting people to know, trust and like you, but only if you choose ways that complement your personality, business goals as well as preferred communication style.